Sale of Viva Frida ? Brand, concept store and e-commerce established for over 16 years in Lausanne
Highlights
- Over 16 years in business
- Recognized brand in French-speaking Switzerland
- Loyal and recurring clientele
- Proven business model
- Mature and high-performing digital ecosystem
- Profitable company (EBITDA: 12 to 15 %)
- Particularly attractive rent: CHF 1'641.- / month (charges included)
- Secure commercial lease until 2031
- Strategic location in Lausanne's city center
Viva Frida is an independent brand solidly established in the heart of Lausanne, offering an exclusive selection of jewelry, clothing, bags, and accessories from carefully selected designers.
Thanks to its strong identity, differentiating positioning, and loyal clientele, the brand has become a reference for lifestyle shopping in French-speaking Switzerland, attracting both local and tourist customers.
The company benefits from strong regional notoriety, a recurring clientele, and an omnichannel model combining physical retail and e-commerce.
The acquisition includes the company, the brand, the physical point of sale, as well as its entire digital and marketing ecosystem.
BOUTIQUE
- Privileged location in the sought-after Marterey district
- Particularly attractive rent for the city center: CHF 1'641.- per month (charges included)
- Secure commercial lease until 2031
- Commercial surface of 64 m²
- Double corner storefront offering excellent visibility
- Back-office and private WC
- Large storage space in the basement with high ceilings
- Outdoor parking space (extra)
BRAND, COMMUNITY & DIGITAL ECOSYSTEM
Beyond its retail activity, Viva Frida benefits from a high-performing digital infrastructure developed over the years.
The acquisition includes, among other things:
- Optimized Shopify e-commerce site (UX, SEO, and performance)
- Domain name and web infrastructure
- Qualified customer database
- Klaviyo marketing CRM and automations
- Full history of email marketing campaigns
- Meta Business Manager accounts (Facebook & Instagram)
- Advertising audiences built up over the years
- History of Meta Ads campaigns and performance data
- Engaged social media community
- Content library (photos, videos, and visuals)
- Brand style guide and identity
- Structured and optimized product catalog
- Product sheets and SEO content
- Historical analytical data (Shopify, GA4, Meta)
- Marketing processes and automations
- Online reputation and customer reviews
- Network of suppliers and established business relationships
DEVELOPMENT POTENTIAL
The company still has many growth levers, particularly through the development of e-commerce, the expansion of its customer base outside French-speaking Switzerland, the optimization of digital marketing actions, or the integration of new brands and collections.
AN IDEAL OPPORTUNITY FOR
- An entrepreneur wishing to take over a turnkey business
- A brand or designer wishing to combine a physical point of sale with a high-performing digital channel
- An investor wishing to develop an already recognized brand
- A retail player wishing to immediately benefit from an existing clientele, strong regional notoriety, and a mature digital ecosystem
Support for the buyer is possible during a transition period to ensure optimal business transfer.
Rare opportunity to acquire a recognized brand inde
Highlights
- Over 16 years in business
- Recognized brand in French-speaking Switzerland
- Loyal and recurring clientele
- Proven business model
- Mature and high-performing digital ecosystem
- Profitable company (EBITDA: 12 to 15 %)
- Particularly attractive rent: CHF 1'641.- / month (charges included)
- Secure commercial lease until 2031
- Strategic location in Lausanne's city center
Viva Frida is an independent brand solidly established in the heart of Lausanne, offering an exclusive selection of jewelry, clothing, bags, and accessories from carefully selected designers.
Thanks to its strong identity, differentiating positioning, and loyal clientele, the brand has become a reference for lifestyle shopping in French-speaking Switzerland, attracting both local and tourist customers.
The company benefits from strong regional notoriety, a recurring clientele, and an omnichannel model combining physical retail and e-commerce.
The acquisition includes the company, the brand, the physical point of sale, as well as its entire digital and marketing ecosystem.
BOUTIQUE
- Privileged location in the sought-after Marterey district
- Particularly attractive rent for the city center: CHF 1'641.- per month (charges included)
- Secure commercial lease until 2031
- Commercial surface of 64 m²
- Double corner storefront offering excellent visibility
- Back-office and private WC
- Large storage space in the basement with high ceilings
- Outdoor parking space (extra)
BRAND, COMMUNITY & DIGITAL ECOSYSTEM
Beyond its retail activity, Viva Frida benefits from a high-performing digital infrastructure developed over the years.
The acquisition includes, among other things:
- Optimized Shopify e-commerce site (UX, SEO, and performance)
- Domain name and web infrastructure
- Qualified customer database
- Klaviyo marketing CRM and automations
- Full history of email marketing campaigns
- Meta Business Manager accounts (Facebook & Instagram)
- Advertising audiences built up over the years
- History of Meta Ads campaigns and performance data
- Engaged social media community
- Content library (photos, videos, and visuals)
- Brand style guide and identity
- Structured and optimized product catalog
- Product sheets and SEO content
- Historical analytical data (Shopify, GA4, Meta)
- Marketing processes and automations
- Online reputation and customer reviews
- Network of suppliers and established business relationships
DEVELOPMENT POTENTIAL
The company still has many growth levers, particularly through the development of e-commerce, the expansion of its customer base outside French-speaking Switzerland, the optimization of digital marketing actions, or the integration of new brands and collections.
AN IDEAL OPPORTUNITY FOR
- An entrepreneur wishing to take over a turnkey business
- A brand or designer wishing to combine a physical point of sale with a high-performing digital channel
- An investor wishing to develop an already recognized brand
- A retail player wishing to immediately benefit from an existing clientele, strong regional notoriety, and a mature digital ecosystem
Support for the buyer is possible during a transition period to ensure optimal business transfer.
Rare opportunity to acquire a recognized brand inde
